Chip and Dan Heath, authors of the popular business book "Made to Stick", have an article in the June issue of Fast Company, called "Give 'em something to talk about." The article starts out, "If you go to Portland, Oregon, everyone wants to talk about Voodoo Doughnut. They talk about the caffeinated doughnut. Or the chocolate-glazed chocolate doughnut rolled in Cocoa Puffs cereal. Or the voodoo-doll-shaped doughnut that bleeds raspberry filling when impaled with a pretzel pin." I experienced Voodoo Doughnuts yesterday when on my usual 5 block walk from the bus stop to the office, I noticed a small sign for Voodoo Doughnuts on the side of a brick building. Of course I have heard of Voodoo, I am on top of Portland culture after all, but I never actually experienced it before. The sign was to their bakery and distribution center with a tiny counter where a pierced/tattooed young woman sells doughnuts. I had a traditional chocolate and peanut covered doughnut and it was very good. Maybe it was the fact that I didn't have breakfast or that I am a recovering carb addict, but in any case, Chip and Dan are right, even I'm talking about Voodoo Doughnut.
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